First Amendment: Free Speech
You have the right to free speech… and customers have the right to think you’re an idiot. Quit sounding salesy. Quit reading from a script. It’s okay to script things but memorize it and be agile enough to change what isn’t working. Work on your presentation skills. If you don’t have presentation skills, get them.
Second Amendment: Right To Bare Arms
I said bare arms, not bear arms. You have the right to roll up your sleeves and work hard. Nobody can stop you from working hard… except yourself. More than ever, hard work can set you apart from the crowd. Separate yourself from the competition by exercising your right to bare arms.
Third Amendment: Protection from Quartering
Don’t worry about this quarter. Worry about the long-term.
Fourth Amendment: You Are Not Protected From Unreasonable Search
Everything people say about you on the internet lives forever. Remember that and work hard to be the best you can be. If somebody does say something disparaging, make sure the positives outweigh the negatives at least 100 to 1. By the way, if somebody doesn’t disagree with you that means you’re not taking a stand and don’t have an opinion.
Fifth Amendment: Due Process
Shortcutting your process through dishonest means can ruin your career.
Sixth Amendment: Trial by Jury
The jury is your client list. Make sure you keep them happy, continue to add value, and get referrals. You don’t want to be judged by only one jury member, so continue to expand your market. If a customer says you did something, you must realize their perception is your reality. Convert them to fans by doing whatever it takes. If you can’t convert them to fans, at least make it right. If you don’t make it right, refer to the Fourth Amendment (everything lives forever).
Seventh Amendment: Civil Trial by Jury
If your jury doesn’t believe you, it will cost you. Prove your integrity by always acting ethically and with the customer’s best interest in mind. You may need to put your project on the back-burner so they can focus on a more pressing issue, but if you continue to stay in touch and add value, your project will move to the forefront of their needs.
Eighth Amendment: Cruel and Unusual Punishment
No matter how a poorly a client treats you, don’t do the same to them. The universe always maintains a balance and every negative action has consequences. You will be punished to the same extent you doled out punishment. If you believe the treatment was cruel and unusual, take a look at how you handled the situation.
Ninth Amendment: Protection of Rights
Everybody has rights. You have the right to go after any piece of business you desire. The customer has the right to decline your offers. You have the right to continue to try to win their business. Nobody can deny you that right.
Tenth Amendment: Power to the People
Organizations don’t hold power; individuals hold power. Your relationships with people will determine whether or not you do business with them. Gone are the days that people will do business with you solely based on the logo on your business card.
One Moore Thing: America is the greatest country on the face of this earth. Opportunities are literally around every corner, and you have the right to capitalize on those opportunities. Are you doing all you could be doing?