Whatever industry you’re in, you probably see the same cast of characters at every conference and seminar. They show up because their company paid for the conference and they’re happy to tell you all the great things they’re doing. They’ll tell you how smart they are and all the things they know. What they won’t tell you is they’ll be unemployed in three years. Why? Because instead of listening to the expert on stage or the incredible ideas floating around the conference floor, they believe they know all they need to know. The way they’ve always done things is good enough for the future; their knowledge is static.
Those same people have a shelf full of books that they may even, God forbid, read from time to time. If they did read them, they didn’t take any actionable ideas from them.
These geniuses already know the answers. They’re too smart to succeed and, therefore, their life never improves.
One Moore Thing: When you go to a seminar or conference, listen to the speaker. Listen to the conversations. Take notes. Then look over those notes and decide on three things that you will do over the next three weeks. Implement one new idea/action/thought each week and see the difference it makes in your performance.




