Your face is more memorable than your email signature
Much of today’s world is driven by technology, and that technology provides a buffer between humans. That’s great for productivity but not for creating connections. Compare these scenarios:
Theater vs. Movies: When you go to the theater, you’re completely quiet. Everybody focuses on the performers, the music, and the various moving pieces on the set. Compare that to going to the movies where everybody is crunching popcorn, talking to their date, and texting their best friend. They’re not engaged… they’re just watching.
Face-to-Face vs. Phone: People used to go see their neighbors in person. They would spend an hour or two catching up on everything going on in their lives and sharing a lemonade or beer. Now they pick up the phone (or worse yet, text) and share a few brief sentences. Then we wonder why our relationships aren’t as deep as they used to be.
Calling vs. Email: While the phone is less personal than a face-to-face conversation, it’s way more personal than an email. In email people tend to be brief (because they’re busy), rude (because they’re hiding behind a keyboard), and they will normally say things in emails that they would never say in person. While email is great for confirmation, it’s horrible for conversation.
One Moore Thing: You can’t shake hands, give a hug, or see pain on somebody’s face through texting or email. What’s your action plan to engage your customers face-to-face?
