How Much Is Too Much?

While I was at the dentist this morning, the doctor asked me if I wanted to them to explain what they were doing. I said no and they proceeded to replace an old filling by giving me numbing shots, drilling, scraping, and talking amongst themselves. I was paying attention to the in-room TV and was pretty relaxed, well as relaxed …

I’m Not Here

The phone ringing in the next office pierces the silence like a crack of thunder. Your assistant answers the call and asks who it is, then pages you to see if you want to take the call. It’s that same customer you’ve talked to three times this week because of a billing dispute. You ask her to tell the caller …

Humble Beginnings

Everybody has a backstory; we all came from somewhere. And while some of us were born into a family where money wasn’t an issue, most of us had parents that struggled and were forced to decide between their wants and our needs. The greatest thing about the country we live in is that even though you may not have been …

Insane Courage

I recently watched We Bought a Zoo on DVD and, besides being pleasantly surprised about the entertainment value of the movie, I heard a great quote by Matt Damon’s character:¬†All you need is 20 seconds of insane courage and I promise you something great will come out of it. I love that quote! How many times have you just brushed …

Information Is Useless

There are two problems with gathering data: Not taking action on the data or the data being innacurate. We stockpile information in our heads, journals, and databases. We do this to potentially utilize the data in the future for the benefit of ourselves, our organizations, or for somebody else. If we never do anything with the information we’ve gathered, we …

Be Real or Be Gone

More than ever, clients have options. They can buy online, down the street, or from their brother-in-law. The one thing they can’t get anywhere else is you… your expertise, your work ethic, and your personality. Don’t cloud your uniqueness by being anything other than yourself. If you aren’t yourself, customers will see through it and choose to do business elsewhere. …

Getting Started Is The Hardest Thing

When you’re on a road trip and drive through a rest stop or gas station, you’ve probably noticed that most of the semi trucks have their motors running all night. With the rising cost of gas, why would they do that? Because they burn more fuel by starting the diesel engine than by leaving it on for several hours. The …

The Case For Crazy

Why should you be crazy? Normal doesn’t stand out in the marketplace. One Moore Thing: You don’t have to be a total contrarian, but doing things the same as everybody else will never separate you from the competition.

Does Your Grandma Know What You Do?

If she can’t explain it, then your message is overly complex. One Moore Thing: Even if you offer a dozen different services, condense it into a message that can be communicated in less than 15 seconds. If done properly, people will ask questions that expand the conversation.

What’s Your Story?

It seemed like my grandparents knew everything. I could listen to them talk for hours, and even when I was supposed to be sleeping, I would sneak to the top of the stairs, lay on my belly, and eavesdrop on them talking to other people. I remember those conversations like they were yesterday… but I can’t remember what I heard …