Help Me Obi-wan Bernero. You’re My Only Hope.

I want to be a law-abiding citizen. I went to the City of Lansing Parking Enforcement for a meter key so I could pay my parking fees and not worry about having coins on-hand. I’ve been on the wait list since March… it’s now September… that’s SIX MONTHS for those of us that are mathematically-challenged. In the meantime, the City …

Got Gas?

I love Speedway. Their stores are clean, people are typically friendly (except for Frank at the store near my office… he’s kind of a Jag), and the quality is consistent. The store near my office was the first in the country to pilot the Speedy Rewards loyalty program that offers points for purchases and you can redeem points for merchandise …

From Sporting Goods to Sporting Greats

I’m a sporting goods junkie. I love trying new activities and will drop money on equipment to make those activities more enjoyable, even if I only use them a few times (come on, we all do that, right? Right?). Dick’s Sporting Goods is a good place to go for general sporting goods. I’d like to see Dick’s continue to grow …

Was Your Experience Comcastic?

Comcast is easy to take shots at. They’re typically rated as one of the worst companies to work with. To be honest, I have no complaints with their service. It’s typically reliable and when something has happened I understand weather and other circumstances play a role. The issues I have with Comcast stem from their customer service when you call …

Have it Your Way?

Here’s what happens at Burger King drive-thru. You pull up to the speaker and a nice young voice says something like, “Thank you for choosing Burger King, would you like to try a Whopper value meal? Please order when you’re ready.” Then I start the order, only to be interrupted by a different voice that says something like, “I’ll be …

The Only Winning Move is Not to Play

Remember the movie Wargames? A computer named Joshua almost started World War III using war simulations because it thought every game should have a winner. Spoiler Alert!! In the end, Joshua “learned” that in war there was no winner because there was always a loser… the losers were typically considered “acceptable losses”. After learning there could be no winner, he …

Sex Sells

You have special traits that make you unique. Use your uniqueness to get into clients that are comfortable with you.

Referrals the Right Way

A few weeks ago I was asked to speak about storytelling. The organization that asked me to do that was Techsmith, a fast-growing company that does a ton of great work for the industry and the community. The person that approached me was Betsy Weber, Chief Evangelist. I was honored to be a part of their 24 Hours of Camtasia …

How Well Does Your Story Sell?

I bought a hat over the July 4th weekend. I looked at it because it was cool. It was worn, torn, patched & tattered. But that wasn’t why I plucked down my hard-earned cash. I bought it because of the story on the inside of the hat. It reads: Your hat is crafted from recycled tarps of Brasilian cargo trucks …

How to Stand Out in a Crowd

You’re in a room full of several hundred people. You’re all listening to the same presentation. How do you make sure you’re the one that attracts attention?