More than ever, clients have options. They can buy online, down the street, or from their brother-in-law. The one thing they can’t get anywhere else is you… your expertise, your work ethic, and your personality. Don’t cloud your uniqueness by being anything other than yourself.
If you aren’t yourself, customers will see through it and choose to do business elsewhere.
One Moore Thing: Not everybody will be able to work with you, and that’s good. That means you’re not generic, not bland, and not replaceable.