Get a referral prior to making the call
A referral is clearly the best way to get a meeting. While a referral may initiate more of a “warm call”, it still falls under the umbrella of “cold call” because you’ve never spoken to this prospect before. If you need help getting referrals to make this call happen, subscribe to my newsletter to get insights delivered right to your email.
Cold Call #5
After securing a referral from somebody, simply call into the prospect and say, “Mrs. Johnson, I was speaking to Bob Jones at Widgets R Us and he asked me to reach out to you. My name is Bil Moore and my number is 517–862-5590.”
Quick. Simple. Easy. It doesn’t matter if they are a supplier, customer, or friend of your prospect.
One Moore Thing: Don’t leave a 10 minute message when you have a referral. Actually, don’t ever leave a 10 minute message… you come off as boring and unsure of yourself… and you’ll be deleted 45 seconds into the message. Make it fast and uncomplicated. I normally don’t even say what I do or how I can help because it may pigeonhole you or get you handed off to somebody else in the organization that doesn’t have the relationship with the referring party.
Miss the previous cold call tips? Click the links to catch up.