You thought your call was cold?
The last three days I have shared some of my favorite cold call scripts and techniques. Today is number four in the series. This one takes patience and discipline, because once you start you cannot quit until you’re done.
Cold Call #4
Come up with five ideas that may help your prospect fix a problem that you think they have, based on previous experience or similar customers. On Monday, call your prospect at 10:00 a.m. (or whatever time you choose… just be consistent) and say “Hi Marie, my name is Bil and after working with me, my clients have experienced a 15% increase in sales in just three months. I have five ideas that could help you do the same. Number one is to have your salesforce analyze each of their customers and figure out how profitable they really are for the company. We sometimes find that some of the customers that are perceived as your best customers are actually not profitable to work with. I have four more ideas for you and I will call back tomorrow morning at 10:00 a.m. to share idea number two. If you want to start increasing sales today, I will be available after 2:00 p.m. at 517–862-5590.”
Then call every day that week at the same time with a different tip. If they’re truly useful and unique, the prospect will be dying to meet with you.
One Moore Thing: You can learn a lot from a prospect’s outgoing message. When leaving a voicemail, mimic the voice of the person you’re calling. Whether they’re slow and methodical or fast and excited, your voice should somewhat mirror theirs… unless they are Irish… you’ll probably end up sounding like the leprechaun from the Lucky Charms commercials.
Tomorrow is the final article in the series. Make sure you don’t miss it.
Miss the previous cold call tips? Click the links to catch up.