Blow them away with your cold calling skills
Today is the third part in a five-part series on the best cold calls. Remember these rules for cold calling:
- Expect voicemail but be prepared for a live person
- Get their attention
- Have fun
Cold Call #3
You’ve left at least ten messages for your prospect and they still haven’t shown signs of life. So start having some fun with it. Call and say “This is Bil Moore again. I’m following up from the previous ten messages I’ve left. The very fact that you haven’t called back tells me you’re either not interested in adding to your bottom line, you don’t like my voice, or you could have been infected by a zombie. Let me assure you that I’m very good at what I do, so I will keep calling you back. I’m positive you have my number etched in your mind by now, but just in case you don’t, it’s 517–862-5590. Even if you’re not interested in talking to me, at least call me back and let me know you didn’t turn into a zombie. Again, it’s Bil Moore and my number is 517–862-5590.”
I have used this hundreds of times and experienced about a 20% callback rate. The prospect normally apologizes for not getting back to you sooner… which means, in their mind, they owe you a favor… like an appointment? I’ve had customers tell me they had other people come in and listen to the voicemail because they thought it was funny.
One Moore Thing: According to research, it takes a minimum of seven contacts to get an appointment. In poor economic times, that number doubles. If you’re only doing one call per person and expecting them to beat down your door, you’re living in a fantasy world. You and your pet dragon may go hungry next quarter.
Check back for tomorrow’s cold call…